Unify the league
One visual language across fields, website, social, uniforms, merch, banners, and documents.
★ West Valley Fast Pitch · Est. 1974
Brand Guide
The official source of truth for our visual identity. See how the logos, colors, type, photography, and voice work together — and download approved, ready-to-use assets.
Brand Foundation
Built like a local institution.
West Valley Fast Pitch should feel established, warm, athletic, and unmistakably local — a proud community program with more than fifty years on the diamond.
Claim the legacy
Est. 1974 anchors the identity to the league's roots and its community softball lineage.
Raise the standard
Make every touchpoint feel organized, credible, welcoming, and built to last.
Logo
One league. One mark.
The logo lettering is custom and outlined. Everything around it uses the brand fonts — the type system supports the mark, it doesn't have to match it.
Primary mark
The circle badge is the main institutional logo.
Use it when the league needs to feel official, permanent, and recognizable: website, banners, sponsor materials, documents, social avatars, and official apparel.
- Use the clean vector master for production.
- Keep clear space around the badge — never crowd it.
- Est. 1974 is optional; use it only when the size keeps it legible.
- Texture and distressing are for merch only — never the master logo.
- Keep the logo lettering custom and outlined; brand fonts carry everything else.
Two versions of the badge — choose by size
Use only when the badge is large enough to read the date — banners, signage, apparel, sponsor boards, documents, and the site header.
The everyday default — use it in every other case, especially small sizes: social avatars, favicons, small print, and embroidery.
They're interchangeable. It's the same badge either way. If the "Est. 1974" would be too small to read comfortably, use the version without it.
Full-color on light surfaces, white on dark
Primary CreamHeritage Cream
Primary RedDark BrownAdditional marks
Other marks for variety.
The circle badge is the foundation. These marks still live inside the brand language and can be used when the creative calls for it — reach for the core badge whenever you're unsure.
Protect the mark. Don't stretch, rotate, recolor, or add effects to any logo, and never alter Est. 1974. When in doubt, use the core circle badge.
Color
The official palette.
Primary red, primary cream, and softball gold are the default brand signal. Everything else supports them.
Default brand signal
Primary Red
+
Primary Cream
+
Softball Gold
Core palette · tap any color to copy its hex
Secondary accents
Reach for cream first
Use Primary Cream by default for clean, official league materials.
Warm it up with heritage
Use Heritage Cream for a warmer, nostalgic backdrop — history, storytelling, signage, and merch.
Accent with intent
Deep red, dark brown, and dusty teal are optional secondary accents. Use them sparingly.
Typography
One system, three jobs.
The logo is custom. Everything else uses real, repeatable fonts — on the website, banners, flyers, social graphics, sponsorship packets, rulebooks, and league documents.
West Valley
plays ball
Built to last.
Play with heart.
Registration opens March 1.
Girls fastpitch softball in West Valley City — divisions for 8U, 10U, 12U, and 14/18U. Field cleanup · 9:00 AM.
Do
- Use Roboto Slab for big, public-facing moments.
- Use Lato for details people must read quickly.
- Use EB Garamond sparingly to add warmth and heritage.
Avoid
- Don't lean on novelty fonts.
- Don't set long paragraphs in varsity-style type.
- Don't make every word bold, arched, or distressed.
Photography
Document the real league.
Look for dirt, dugouts, gloves, chalk lines, helmets, coaches, parents, sunset fields, and teammates celebrating. Show the girls as athletes.
Copy & Voice
Short. Confident. Warm. Local.
The voice should sound like a proud community program with history — direct enough for parents, spirited enough for players, and official enough for sponsors and schools.
- Over 50 years of softball fun.
- Play with heart.
- West Valley plays ball.
- Generations on the diamond.
- More than softball. It's a tradition.
On the legacy: Use Est. 1974 as a heritage marker tied to WVFP's roots and lineage — not as a claim that the current name or corporate structure existed unchanged in 1974.
Naming
League name & "Fast Pitch" usage
The official name of the organization is West Valley Fast Pitch, Inc. In standard written communication, refer to the league as West Valley Fast Pitch — with "Fast Pitch" as two words. The one-word FASTPITCH is a display treatment only; it's part of the visual identity and never replaces the written name. Think of it as display typography vs. written language, not official vs. unofficial — a field banner can be very official and still use the branded FASTPITCH styling.
West Valley Fast Pitch, Inc.
Legal name
State filings, contracts, banking, insurance, tax documents, formal resolutions and agreements.
West Valley Fast Pitch
Standard written name
Normal prose — rules, policies, letters, website copy, emails, and press references.
WEST VALLEY FASTPITCH
Branded styling
Display typography — logos, wordmarks, merch, signage, social graphics, headlines, and campaign creative.
WVFP
Abbreviation
Once the league has been identified, or where the context is already clear.
Preferred
- West Valley Fast Pitch is opening spring registration.
- West Valley Fast Pitch, Inc. — contract / signature block
- WEST VALLEY FASTPITCH — shirt graphic
- FASTPITCH SINCE 1974 — promotional graphic
- WVFP Rules Committee
Avoid
- West Valley Fastpitch is opening registration.
- West Valley Fastpitch, Inc.
Sentence-case "Fastpitch" reads like an alternate spelling of the name rather than a purposeful brand treatment.
Applications
Where the brand shows up.
The identity is flexible enough to work in many contexts. We always start with the core brand and work outward from there.
Field identity
Entrance banners, field numbers, dugout signs, sponsor boards, snack shack, facility rules.
Digital
Website hero, registration pages, social templates, email headers, avatars, schedule graphics.
Gear + uniforms
Official apparel, hats, coach shirts, jersey patches, all-star applications, merch drops.
Admin materials
Letters, coach handbook, rulebook cover, sponsorship packet, board deck, forms.
Logo Downloads
Download the logos.
Every official West Valley Fast Pitch logo, ready to use. Grab a single file below, or download the whole set at once.
Complete logo pack
All logos, every color and file type, in one download — including the print formats (AI & EPS) and versions with and without the Est. 1974 date.
Not sure which file to use?
- PNG Everyday use — docs, slides, email, and the web.
- SVG Sharpest at any size — best for web and large signage.
- PDF Hand this to a printer.
- AI · EPS Source files for designers (in the pack).
Color vs. white: use the full-color logo on cream or other light backgrounds, and the white logo on red, brown, dark, or photo backgrounds.
The badge date: the two circle badges are interchangeable — pick the With Est. 1974 version only when it's large enough to read the date, and the no-date version everywhere else.
Primary Badge
With Est. 1974
The same badge with the heritage date. Use it only at large sizes where "Est. 1974" stays easy to read — banners, signage, apparel, and documents.
Only for large sizes — otherwise use the no-date version.
Keep it clean. Please don't stretch, recolor, rotate, or add effects to the logos — download the file you need and place it as-is. Questions? Reach out to the league.